With the recent trend changes in Europe, more and more people are turning to their mobile devices to handle their daily lives. This is achieved mainly through IOT and apps. To do this, they will continuously require greater speeds. The best MNVOs which have a higher chance of increasing their revenues and ensure growth are the ones that will have a solid plan backed by a reliable MVNE.
According to various studies, the MVNO market in Europe and other regions of the world is expected to reach an estimated $94.82 billion by the year 2025. This market growth is directly linked to the ever-growing use of mobile phones around the world.
Select the right MVNE
The success or failure of an MVNO boils down to the MVNE chosen. Thus, it’s vital to select a reliable MVNE who will connect you to the right MNO. The right MVNE partner will not allow financial flexibility but will also offer you a flexible platform which features great tools that will help you effectively manage your subscribers and services.
Define your USP
As the European market continues to become more saturated, it’s vital for MVNOs to look for various ways to set themselves apart from the competition. One great idea is to find a niche that’s quite targeted and then offer something that this niche requires. For instance, by offering mobile money services, you will be able to reach a group that’s yet to be tapped.
Finding a narrow niche typically comes down to how well you will be able to find a market that’s beyond the reach of the traditional marketing methods.
When defining and planning your USP, you should focus on;
- How are you going to make money?
Employing the right technology
According to a new report, ‘The MVNOs series report’, it’s estimated that 48.3 percent of MVNO’s will invest in new technology within the next few years. Upon the successful completion of the planning phase, you will be able to know exactly the type of technology that you are going to need.
As this is the case, we highly encourage you to do thorough research.
For instance, irrespective of your scope, you will require an analytics tool. At Telgoo5, we give you an analytics tool that will help you analyze the data from your subscribers, thereby allowing you to make an informed decision on how to position your product on the market.
Focus on operational excellence and the customer
Companies such as Apple and Amazon have made their consumers expect high certain level of consistent quality and service. Customers have limited patience for hold-ups and operational glitches.
Apart from demanding excellence, customers will also expect speed. If your company does not hold up to your customers’ expectations, then it’s quite easy for the customers to switch to another MVNO. Technology that enables excellence is utmost importance.
Base business on users
Many companies tend to make the mistake of basing their businesses on their respective needs instead of focusing on the needs of their customers. The reliable MVNOs clearly understand that everything has to be channeled towards the customer; value added bundles, customer service, operational processes and helpful products.